With more than 2.9 billion active users, Facebook is the largest of all social networks, so creating a Facebook page for your business allows you to reach a large audience and get more bookings.
In our last post we gave you the 5 steps to create the perfect Facebook page for businesses. Now it’s time to dig deeper and see how you can increase your followers real engagements.
Cómo conseguir más Likes en tu página de Facebook: 14 formas que realmente funcionan
How many likes does your business page have on Facebook? It is possible that this figure is below your expectations and that you want to get more Likes on Facebook quickly to mejorar tu imagen de marca y get more online reservations.
The best way to get more likes is to share really nice content and engage in a way that makes your brand nice too. In other words, create content that has real value to an audience that will provide a lot of value to your brand in return. Here are some tips to help you create content that generates Likes on Facebook .
1) DEFINE YOUR TARGET AUDIENCE
Think about a smart Facebook marketing strategy. First, define your target audience so you know who you are targeting and adapt your content accordingly. Next, research the competition to detect which techniques work to get more Facebook Likes and which don’t. Finally, set SMART goals that are specific, measurable, achievable, realistic, and time-bound.
Tu nueva estrategia de marketing en Facebook te ayudará:
Find the essential information you need to add to your page.
Find the best keywords to include in your bio.
Select the best cover photo aligned with your content strategy.
Publica tus primeras publicaciones.
2) CREATE VALUE CONTENT
Nobody likes an empty Facebook page, and you can be sure that people will review your posts before deciding whether to like your page or not . So before you invite people to like your Facebook page, start posting valuable content, such as
Your own publications.
Shared posts from other relevant Facebook pages.
Eventos.
Ofertas.
When creating a post, keep your target audience in mind and think about the type of information they are looking for. This will help you find the right format, timing, and tone of voice.
3) BE COHERENT
Consistency is essential on social networks. Studies show that 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information on their profiles. Likewise, if your posts are not aligned with your brand image and marketing strategy, you may miss the opportunity to see your Facebook Likes increase.
To get more Facebook Likes, you need to make sure your page content is up-to-date, consistent with your website and other social media profiles, and reflects your business values. Your Facebook fans are your fans because they like you and your local restaurant or business. So be yourself on Facebook and use that same authentic tone consistently.
4) INVITE THE FRIENDS OF YOUR TARGET AUDIENCE
Now that you’ve defined your Facebook content strategy, published your first posts, and made sure your page is consistent with your other social media profiles, your Facebook business page represents a solid online presence that will make Potential customers and fans se sientan cómodos interactuando contigo.
Empieza por invitar a tus amigos de Facebook in your target audience and your employees and ask them to invite their own friends. In this way, you will see how the number of Likes increases quickly.
You can then use other channels, such as your website, email signature, newsletter, or store promotional materials , to promote your Facebook Page to your customers by adding a “follow us” logo.
5) ADD GOOD IMAGES
Las buenas publicaciones con imágenes son las que are shared the most and go viral . So to get more Likes on Facebook, take the time to find good, relevant, and eye-catching pictures. If you don’t have a photo library of your own, you can use plenty of free stock photo sites, such as Unsplash , Pexels o Adobe Stock Free Collection.
6) FIND GREAT HEADLINES
On average, 8 out of 10 people will only read the headline of your post. This doesn’t mean that you should neglect the rest of your post, but that you should at least focus on your headline.
With only 2 in 10 people reading the entire post, this means that the success of your posts, and the likelihood of getting more Likes, requires that you write a great headline.
The headline is the first impression you make on the reader and will convince them to click or ignore your post completely.
7) ADAPT THE TEMPLATE AND TABS OF YOUR FACEBOOK PAGE
Facebook allows you to choose templates and tabs specially designed for restaurants and local businesses.
To change your template, go to Settings and then click Templates & Tabs. You can choose from 10 templates, each designed to promote specific content. For example, the “Restaurants and Cafes” template is designed to highlight photos and essential information about your menu, hours, and location. While the “Business” template is designed to help you manage your business, including ways to post jobs and special offers.
Next, select the tabs that will help your page visitors quickly find what they are looking for: Reviews, Store, Offers, Jobs, Photos, Videos, About, etc. The order of the tabs also determines the order of the sections people see at the top of your page.
8) SET A HIGH PERFORMANCE POST
To get more Likes on your Facebook Page, you can also maximize the length of your best performing post by pinning it to the top of your page. People will see it before any other post.
You can change your pinned post as often as you like. So, keep it fresh and always present your top-performing content in this highly visible place .
9) PROMOTE YOUR FACEBOOK PAGE ON OTHER SOCIAL NETWORKS
Take advantage of your other social channels. Instead of posting a link to your Facebook page on Twitter or Instagram and asking users to follow you, choose high-value content specific to Facebook, such as an infographic or live video, to promote on these social channels, so so you can highlight the value of your Facebook page to your current followers.
This way, you can drive your Twitter or Instagram followers to your Facebook page instead of just letting them know that your Facebook page exists.
10) BE RECEPTIVE AND HUMAN
If you want more people to like your Facebook page, you have to interact with those who already do. Unanswered comments or questions on a Facebook page can be a big deterrent to potential new fans. Remember that Facebook is a social network, and being sociable is a key way to get your brand and page liked more.
Supporting Tips: To improve brand image and customer experience , it is always advisable to respond to positive or negative customer comments. However, you probably don’t have time to respond to every single review on every social platform; That’s why Mozrest’s profile and review manager notifies you every time you receive a review on Facebook, Google and many other platforms and centralizes all your reviews in one place. So you don’t waste time and never miss a review again. Contacta con nosotros for more information.
11) ORGANIZE A CONTEST ON FACEBOOK
Interactive content, such as contests, is better at capturing readers’ attention than static content. Facebook contest rules allow you to ask your fans to:
Like the post
Comment on this post
Like the comments on this post (i.e. vote by liking)
A good contest depends on your business objectives. To help you create the perfect contest for your Facebook Page, think about your Facebook marketing strategy:
Público objetivo: What do they like to know about your business/services/products? What would they want to win?
Competidores: What type of contests do you organize? Which ones work best?
SMART Goals: Do you want to increase engagement with likes and shares? Or knowledge with impressions? Or attract traffic to your website?
Keep in mind that you shouldn’t be too promotional . Of course, you’re trying to promote your local restaurant or business on Facebook, but people want their feeds to be entertaining and informative , not pushy and full of sales pitches.
12) PUBLISH AT THE RIGHT TIME
It’s essential to post content on your Facebook page when people can read it. Hootsuite’s latest study on the best time to post on Facebook, Instagram, Twitter and LinkedIn reveals:
Best time to post on social media in general:
10:00 am.
Tuesday, Wednesday and Thursday.
8:00 am a 12:00 pm.
Tuesday and Thursday.
With this in mind, you can do some testing to determine what works best for your target audience and find the right time to post on your Facebook page to promote your business.
You can then schedule your posts to appear at the best time for your Facebook audience.
13) USE THE FACEBOOK ALGORITHM TO YOUR FAVOR
Understanding Facebook’s algorithm is key to increasing your organic reach. Since Facebook wants people to enjoy browsing its News Feeds, its algorithm prioritizes quality content, not overly promotional content. Additionally, Facebook specifically highlights authentic posts that inform and entertain.
14) TRY THE LIVE VIDEO
An additional way to take advantage of Facebook’s algorithm is to try live video. The algorithm prioritizes live broadcasts and places them higher in the news feed. So if you have an event or product presentation that can work live, give it a try.