That’s it, a new page of your life is about to be created. Inflated (e) block, it’s decided, tomorrow, you embark on e-commerce. Here are our 5 tips to avoid an almost insured flop.
That’s it, a new page of your life is about to be created. Inflated (e) block, it’s decided, tomorrow, you embark on e-commerce shopify spy tools.
Here are our 5 tips to avoid an almost insured flop.
E-commerce is growing, all indicators are green. But building your online business is a long journey that has key steps to take at the right time.
1 / what is your product?
Nowadays, almost everything is sold online. Between the Marketplace and the giants of ready-to-wear or electronics, it’s hard to find a place. You will not be able to compete in terms of marketing investment and pricing policy.
We advise you to specialize in a niche market. As a specialist, you naturally position yourself in a circle with less competition. Your good advice and the relevant choice of your offer will give you credibility that will counterbalance less advantageous pricing. By choosing the path of the niche market, you will come out more easily in the search results.
Some concrete examples:
An online store of accessories and golf apparel. Your target is in the age range with the highest purchasing power. Generally educated and active, she masters the tools of the web and online ordering is not a drag. Remember that a purchase for leisure is not considered a commercial purchase, but a way to have fun.
An online store of organic baby products, ecological, fair trade. Your target: young parents anxious to bring the best to their child. Generally already aware of the benefits of organic food for ecotourism, they are aware that quality sometimes pays more. Your good advice and the appropriate content of your blog will be emulated that will be easier to convert into buyers. Remember that for children, we do not count, think also the recurring nature of this model.
2 / what is your product?
Nowadays, almost everything is sold online. Between the Marketplace and the giants of ready-to-wear or electronics, it’s hard to find a place. You will not be able to compete in terms of marketing investment and pricing policy.
We advise you to specialize in a niche market. As a specialist, you naturally position yourself in a circle with less competition. Your good advice and the relevant choice of your offer will give you credibility that will counterbalance less advantageous pricing. By choosing the path of the niche market, you will come out more easily in the search results.
Some concrete examples:
An online store of accessories and golf apparel. Your target is in the age range with the highest purchasing power. Generally educated and active, she masters the tools of the web and online ordering is not a drag. Remember that a purchase for leisure is not considered a commercial purchase, but a way to have fun.
An online store of organic baby products, ecological, fair trade. Your target: young parents anxious to bring the best to their child. Generally already aware of the benefits of organic food for ecotourism, they are aware that quality sometimes pays more. Your good advice and the appropriate content of your blog will be emulated that will be easier to convert into buyers. Remember that for children, we do not count, think also the recurring nature of this model.
3 / the location
Richard Branson’s answer to the question “Can you give us 3 tips for success in trading?” : The place, the place, the place.
Obviously when dealing with an online business, the physical location is not the issue. However, this good advice is not without interest. The main shopping street of your buyers is Google. Poor visibility and this is your beautiful shop that is not visited. No visitor, no buyer, and all your investments are at a loss. There are several ways to improve the flow of visitors to your online store:
- a) Optimizing your site for a good SEO
- b) Constant positioning work
- c) A presence on the appropriate social networks
- d) Commercial actions relayed on different channels
- e) Digital paid marketing campaigns
Do not hesitate to be accompanied by a professional. Entrusting part or its entire marketing budget to a digital agency is profitable. A professional will avoid unnecessary expenses and optimize your investments.
4 / Keep your customers loyal
The race for new customers is a great expense of energy and means. Necessary, it is not the only winning strategy. In many cases, the e-trader underestimates the hidden potential of his current clientele. Tell yourself that it is easier to provoke a new order from a customer who knows you and is confident about your approach than towards a new visitor.
Nowadays, we entrust our lives to the opinions of our friends. We choose the pediatrician by recommendation, we reserve the destinations of holidays on the basis of the stories of our friends, we subscribe at the broker of our parents.
It’s up to you to stimulate the potential of your customers and their friends. Our team advises you in the implementation of actions to make the most of your client portfolio.
5 / Choose your partners
Whether it’s choosing your carriers, your suppliers or your digital agency, it’s about making the right choice. Indeed, the equation of success is multi-parameter and unknown, but these can make your project a success or a fatal failure.
Do not consider for a second rest your entire business on a free onboard reward solution. Too often the option of an undersized open-source solution is at the origin of a brake on your evolution. What are your backup plans in case of bug, unstable update, unavailable hosting? These positions must not be saved and must be entrusted to professionals who will answer your questions and requests.
At Synchrone, we analyze your needs, your market and we budget you for free a suitable solution, calibrated to your real needs and viable.